Easy Hold - Midi
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Your favourite styling product just got more convenient. Perfectly sized for travel or trying something new before committing to the full tin.
Uppercut Deluxe Easy Hold has been specially formulated to give light hold and a natural, matte finish.
The go-to solution for fuss free styling. Suitable for any hair type or length, the creamy base glides into the hair and sets into a natural weightless style, without effort.
Specially designed to give texture, volume and light control with a soft finish and no visible sign of product.
Finish: Natural and Matte
Style guide: Perfect for loose, textured styles where a natural finish is desired
Hair type: Suitable for all hair types and length
Fragrance: Earthy Woods
Base: Water based
Apply to wet or dry hair that has been washed with Uppercut Deluxe Everyday Shampoo and Everyday Conditioner. Blow dry hair for greater volume.
Start by working a small amount of product into dry palms and make sure to spread evenly across both hands. Apply a small amount to the fringe area using fingertips then spread product evenly throughout your hair working from the back of the head to the front.
For more textured looks use fingers or CT9 Styling comb to style. For a more lightweight classic look
The product is water based so it washes out easily.
Easy Hold was in development for over two years in close collaborations with our Global Team of Barber Ambassadors.
As demand for more volume, texture and looser finishes grew we found that nothing on the market seemed to be cutting it, so Easy Hold was born. The result is the lightest pomade in the range that delivers a fuss free solution to both modern and traditional styling needs.
Timeless grooming made easy.
Lovingly described as Matte Pomade's little brother, Easy Hold contains a similar ingredient composition with a tweaked ratio to create a lighter hold.
Easy Hold's distinguishing feature its lightweight consistency. To achieve the mousse like texture, the product is aerated and triple whipped, resulting in a product that can be effortlessly applied.
The purpose of this is to ensure each individual hair is completely covered. Easy Hold contains abrasive compounds that gently disrupt the cuticle layer of the hair to diffuse light as it hits the hair. The result is a mattifying effect leaving hair looking completely dry and natural.
The hydrating complex draws moisture into the cuticle layer of the hair to soften and condition, ensuring it isn't damaged or dried out in the styling process. These conditioning elements along with a lightweight hold complex allows for light control with flexible movement of the hair throughout the day.
Easy Hold can be used in all hair types and lengths but excels in finer or curly hair. Use Easy Hold liberally to create a relaxed modern style, with no sign of product.