What is Easy Hold?
As demand for more volume, texture and looser finishes grew we found that nothing on the market seemed to be cutting it, so Easy Hold was born. The result is the lightest pomade in the range that delivers a fuss free solution to both modern and traditional styling needs.
Lovingly described as Matte Pomade's little brother, Easy Hold contains a similar ingredient composition with a tweaked ratio to create a lighter hold.
Easy Hold's distinguishing feature is its lightweight consistency. To achieve the mousse like texture, the product is aerated, and triple whipped, resulting in a product that can be effortlessly applied.
Easy Hold can be used in all hair types and lengths but excels in finer or curly hair. Use Easy Hold liberally to create a relaxed modern style, with no sign of product.
Styled Using Easy Hold
Textured Crop
If you're looking for a style that requires minimal effort, cleans up well at work whilst keeping it casual on the weekend then this Textured Crop is for you.
Natural Pomp
There may be no style as effortlessly cool as a Natural Pomp. Nailing this style relies on a great cut, skill with a hairdryer and the right product pairing.
Messy Pomp
This Messy Pomp has all the classic refined traits of its more traditional counterpart but has been left looking natural and relaxed with the help of the right product.