Introducing the latest addition to the Uppercut Deluxe hair styling range: Texture Cream. Like all hair styling products at Uppercut Deluxe, Texture Cream started as an idea from Founder Steve Purcell. “I wanted a cream styling product, and it needed to be non-set. Something that was reworkable throughout the day which created both texture and enhanced the hair’s natural movement, all whilst being crunch-free where it wouldn’t set rock hard. Making it pliable was key!” Steve said. After what felt like endless iterations, dialing ingredients in and testing the application to perfect the final formula Texture Cream was born.
Texture Cream is a pliable hold product with a reworkable finish. It adds texture effortlessly to short or long styles. Its non-set finish means it won’t set stiff, maintaining both softness and flexibility. A highly balanced formula; Texture Cream is a product that is both buildable and reworkable. Many hair styling products set leaving the hair firmly in place, being somewhat unforgiving once styled. Texture Cream holds well without the weight of heavy wax-based formulas, whilst allowing for restyling throughout the day; without the need to add more product.
“I think both barbers and consumers are going to love it for its ease of application and how it can be reworked in the hair all day long,” Steve continued. Click here to purchase online or head to a barbershop near you to grab a tin and find out what makes Texture Cream the best new hair styling product on the market (in our humble opinion).
