James Reichwein

James Reichwein, Aka 'Jimmy the Tulip', is a barber and Co-owner of Cut Throat Amsterdam, Toons Barbershop in Amsterdam and Good Vibes Only in Ibiza.

Hailing from Christchurch, New Zealand Jimmy was an aspiring professional footballer before he discovered his love of the barbering trade and set up shop in his hometown. He made the move to Amsterdam in 2011 when his shop was flattened by one of Christchurch's notorious earthquakes.

With nine years barbering experience under his belt, and a Dutch passport in hand, Jimmy set about looking for a job in an established barbershop but soon realised there were very few to choose from. So, in true entrepreneurial spirit he started the original Cut Throat Amsterdam a four chair premises that they quickly outgrew. Fast forward a few years and Cut Throat Amsterdam, now located in the old Amsterdam Stock Exchange building, is now considered the country’s premier barbershop, hosting the Great British Barber Bash in late 2018. Instantly recognisable for its distinctive yellow brick archways Cut Throat embraces a mixed concept business model.

Cut Throat is everything you'd expect from a full-service barbershop with the added benefits of a cocktail bar and cafe. Jimmy knew a good Barbershop experience starts with good cuts but also wanted to offer his clients more in the way of an experience and atmosphere and Cut Throat certainly delivers on all fronts.

Never one to take it easy, Jimmy opened his second Barbershop ‘Good Vibes Only’ in 2017, in Ibiza, and Toons Barbershop in late 2018. The hard working Kiwi can be found cutting hair in both shops, and seasonally in Ibiza.

Signature Style:

Jimmy has a real eye for detail and a super technical approach to barbering. He has the full bag of tricks that range from the classics to the more modern styles the European scene demands. To showcase his range, Jimmy favours cutting anything modern that maintains an element of the traditional, easy throwbacks or modern tapers, you name it - he can cut it.

Time with Uppercut Deluxe:

Jimmy and his team have been using the Uppercut Deluxe range for close to six years now and have been exclusively using Uppercut Deluxe products since becoming an Ambassador doorway.

Why Uppercut Deluxe?

Jimmy says that he started using Uppercut Deluxe after a quick visit from his local rep, he used the product, loved it and the rest became history. He enjoys the complete offering of products that enable him to create a range of different styles that his clientele demands. “As a full service shop entire range of styling, wash, and shave products offer everything that we need to cater to our customer’s needs.”