A familiar favourite. A new twist.

A versatile staple in the Uppercut Deluxe styling lineup, Matte Pomade has earned its place as an all-rounder for good reason. Combining reliable hold with a natural matte finish, it's built to handle everything from classic cuts to more modern, textured styles.

Now, there's an alternative - Matte Pomade - Bay Rum.

Bay Rum. Warm, spiced and nostalgic.

There's something unmistakably familiar about a proper barbershop. Bay Rum captures a little of that experience with a warm, spiced fragrance that's subtly sweet, with just the right amount of depth.

A nod to traditional barbershop culture, bringing a nostalgic edge to a modern styling essential. True brand fans may recall this very fragrance from the wildly popular Pink Motel limited release.

The same trusted performance.

While the scent might be new, the performance remains exactly where it should be.

Matte Pomade delivers a medium hold with a natural, no-shine finish, giving you the control to create texture, definition and shape without the gloss.

Its creamy consistency makes it easy to work through the hair, while its reliable grip helps keep styles in place throughout the day. Suitable for a range of hair types and lengths, it's equally at home creating structured styles or more relaxed, textured finishes.

And when the day's done, its water-based formula washes out with ease.

A new addition to the lineup.

Bay Rum joins the Uppercut Deluxe range as a permanent addition to the Matte Pomade lineup. A fresh scent, a new colour and the same versatile formula that's made it a styling staple.

New Scent. New Colour. Same Performance.

Meet the new Matte Pomade - Bay Rum.

More of a visual learner? Uppercut Deluxe UK Barber Ambassador Chris Brownless introduces both Deluxe Pomade Fresh Cedar and Matte Pomade Bay Rum.