Beard Trim with Ben Goodman

In the latest instalment of ‘Cuts from the Captain’s Chair’, Ben Goodman from Goodman’s Barbershop in Hastings, UK takes the stage to cover his process for nailing a Beard Trim every time.

After barbering for 16 years, Ben loves a good beard trim. “It mixes things up a little, makes it more exciting than just haircuts cause you’ve really got to sculpt. Some beards can be really testing as well, some are coarser, straighter, wavy. Everyone wants something different so it’s a lot more technical than it used to be with a simple ‘I’ve got a beard, it’s on my face…’” he said.

Ben rummaged through his bag of tricks to bring this Beard Trim to life, with a unique process that includes a dab of Uppercut Deluxe Pomade blow dried in to reveal the ‘true length’ and set the beard for sculpting.

Paired with a Classic Side Part, this Beard Trim adds a smooth, low taper to define and enhance the shape before locking the style in using Uppercut Deluxe Beard Balm.

Check out the full video here:

What is Beard Balm?

Designed to keep even the burliest beards in shape, Beard Balm is a lightweight product that spreads easily and adds light control to help structure and style beards. Perfect for taming medium to long beards such as this one.

Why use Beard Balm?

Beard Balm is a lightweight product that spreads easily and adds light control to help structure and style your beard. It contains a vitamin infused blend of ingredients designed to add moisture without becoming greasy. Due to its light cream base, Beard Balm has been designed to easily spread through the beard, no matter how thick or dense the hair may be.

How to use Beard Balm

To get the best result from Beard Balm we recommend applying it to a clean, dry beard.

Use one to two pumps, around a thumbnail sized amount of product and spread evenly across your palms and fingertips. Start by using your fingertips to work the product in to your beard around the jawline and cheek area. Then, using long stroked with your palms; shape and apply product to the length of your beard.

To keep your beard and skin hydrated, we recommend pairing with Uppercut Deluxe Beard Oil.

Beard Oil has been formulated to condition the bear, before styling with Beard Balm. Use it every second day to keep your beard soft and healthy. The vitamin infused oil will also help keep your skin hydrated and sooth irritability.


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